The Southern Asia-Pacific Division will begin an exciting and revolutionary adventure by launching its first-ever Communication Laboratory also known as CommLab beginning on August 7 to 12, 2023 at the Southern Asia-Pacific Division (SSD) Campus, Cavite, Philippines. This historic event gathers over 30 participants from 14 countries, all eager to participate in an intensive and in-depth training program designed to enhance cooperation, networking, and brand alignment of content and strategies among communication Leaders and creatives.
The inauguration event is met with enthusiasm and expectation, thanks to the visionary leadership of Pastor Heshbon Buscato, Communication Director of the Southern Asia-Pacific Division. Buscato shared his delight as the CommLab begins, seeing a future in which creativity and communication fluidly combine to further the church's mission and outreach activities.
“We all look forward to this day when we can start a conversation where we can work together and see mission in a perspective that meets all the facets of ministry, in reach and outreach,” Buscato said.
The major purpose of CommLab is to establish a dynamic area for creatives to determine the direction of their productions and optimize the effect of the materials they make, not only for the benefit of the church but also for the growth and outreach of the ministry. CommLab provides a unique outlet for cooperation and mutual learning as the church navigates the challenges of media creation, such as limited staff, financial limitations, and content direction. Participants will learn how to generate and share appealing material at all levels of the church by sharing their experiences and thoughts.
The week-long CommLab will provide a thorough training curriculum covering all aspects of communication work. Specialized training in production management, writing, technical production, social media management, and communication leadership will be provided to participants. Workshops will provide hands-on training, allowing students to dive deeply into topics such as conceptualization and writing, preparing them to flourish in their positions as communicators.
The Southern Asia-Pacific Division aspires to have a transformational influence on communication strategies across the area by cultivating a community of communicators that value innovation, efficiency, and unity. The CommLab acts as a catalyst for creative ideas and solutions that solve the difficulties encountered by communication teams as delegates congregate and share their different viewpoints.
The first CommLab marked a watershed point in the Southern Asia-Pacific Division's communication activities. This event, with its emphasis on collaboration, shared learning, and unified strategies, promises to unleash a powerful wave of creativity and communication excellence throughout the region, ultimately contributing to the greater mission of spreading the Gospel message to all corners of the earth.
Edward Rodriguez, SSD Communication Department