Adventist Church in the Southern Asia-Pacific reinforces church branding

The Southern Asia-Pacific Division's Executive Committee has approved the creation of its Adventist Identity Toolkit. The division's Communication Department is leading this initiative to reinforce the Seventh-day Adventist Global Identity Guideline System and provide our churches in the Southern Asia-Pacific region with contextualized information and resource design. Additionally, it was cleared for implementation at the start of 2023.

This toolkit will assist churches, organizations, and institutions in the Southern Asia-Pacific region in introducing the fundamental components and primary identity system of the church in this region in support of the global church's initiative to have a unified strategy to help the world understand the Bible and find freedom, healing, and hope in Jesus. As it introduces the nature of the church and its purposes for the world, this toolkit will be inclusive of variety and accommodate a wide range of cultural traditions.

This toolkit will aid in educating locals about Seventh-day Adventists. This toolkit will encourage the Adventist Church to include our uniform design in any materials, resources, or productions we create for the church through the different media outlets that already exist in the Adventist Church, particularly in this area.

The action states the following:

ADVENTIST IDENTITY BRANDING TOOLKIT FOR ASIA-PACIFIC
VOTED,​​To approve the new brand design toolkit for the Southern Asia-Pacific Division.
 
Whereas This project will improve the branding architecture of the Seventh-day Adventist church in the Southern Asia-Pacific territory. This will provide the following:
 
1. A contextualized brand concept that complements the Adventist World Church Brand Identity.
2. Design for corporate signages of church entities.
3. Design for corporate communication resources, including letterhead, envelopes, business cards, and ID.
4. Design for websites, pages, and other online presence.

“Our objective is to highlight two important things, the Adventist Identity and the mission of the church,” Mamerto Guingguing said, former Communication Director of the Southern Asia-Pacific Division and now elected as the Associate Executive Secretary of the division during the SSD Annual Council Meeting. “Our goal is to make it clear to everyone who we are, why we exist, and our brand promise to the people,” Guingguing added.

Guingguing reaffirms the unity of the church's identity and mission, as well as how the Bible underlines the importance of including these key components in the branding we present to the world. At various levels of the church's organizational structure, the Adventist Identity Branding Toolkit for the Southern Asia-Pacific will reaffirm our mission and identity.

“Our identity is the essence of who we are, the experience we give to the people, and the emotion we expect from people when they talk about our church. To achieve this, we need visual representations and designs, visual identifiers, that would help people recall and connect with us in the hope of understanding the Bible to find freedom, healing, and hope in Jesus," Guingguing said.

Edward Rodriguez, SSD Communication Department